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SEO Speak Near me
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
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When you create your first website or when you buy an existing website or web business my advice to you is don't get too caught up in the design. I'm not saying that a nice looking website isn't important but I don't believe its the most important thing.You can have the ugliest, simplest site in the world but if you're selling something people want, a product or information people will pretty much overlook how your site looks provided you solve their problem and solve it fast. To me, what you write is the key. Generally speaking people are more likely to be moved to buy by words rather than pictures. There are lots of websites with pictures of fancy houses, cars and exotic beaches but I think these type of images are less effective than they used to be. For that reason I'd suggest you focus on what you are writing as much as you can.So far as the writing is concerned on your website I'd suggest paying particular attention to any headlines and sub headings. People like to skim. They are checking to see if the website they have come to (yours) is going to give them the information or product that they want. They're busy people, they maybe at work, so tell them what you can do for them fast!. If you're heading or even the website domain itself tells them the story even better. For example, take the domain icuredmyeczema.com - i think you'll agree that you pretty much know what it's going to be about just from the domain. Add that to a compelling headline and sub headings and your chances of success have just got a lot better. Until next time
Which is the Best CMS For SEO? Website SEO
In this article I will talk about the importance of the internal factors that, in my view, are very important in getting your website high ranked for targeted keywords. You may have already heard that big G, Yahoo and many other search engines like content rich, high quality websites. By high quality websites I mean quality not only from outside but also from inside. So my main concern will be inside factors.SEO experts try to influence on both sides of the coin. However, internal factors are the most difficult ones to influence. From external factors point of view, we have learned how to optimize them. There are thousands of paid services that provide you with all sorts of optimization and automated tools.Internal factors, however, can't be automated. Even if you have a perfect optimization tool or web system, you will still need to do those recommendations manually. Furthermore, there are factors that automatic optimization systems cannot optimize at all, because it depends on specific characteristics of what you are trying to promote. How should we structure our work on internal factors of the website, so called directions? Firstly, content optimization (linguistic approach, keywords stuffing etc.); internal linking (preserving flow of links juice within the website). Utilization of all additional HTML tags such as "alt", "title" "anchor text". Balanced usage of multimedia elements (video, SNS modules etc.).To be honest this list could go on and on. The truth is that we do not know search engines' algorithms except people who work there. But we do know and easily can say if a website is complete or lack of something. Incomplete sites do not have a logical start and ending. They are sort of abrupt in the middle of development. A user visiting such websites feel as if they were left hanging on a cliff. Search engines are getting more and more clever, because its people who are behind those machines. So they can easily notice things.So if your site has one stop information for your users, for example having installation instructions if it's a software, video showing how to install it, testimonials of people who used your product or services etc. Such website is said internally well optimized. So you can see that its not just HTML tags that are important as internal factors but logical completion and most of all user satisfaction.Current situation is this. You are doing SEO because you want to outrank your competitors. Search engines must provide a useful, high quality resource to its users. If your and competitors websites are almost perfect, the one which has logical completion i.e user satisfaction wins the honor to be number one. This factor will stay for a long time and if you stress and focus your time and efforts to that part of optimization, you will get the benefits. If you are wondering why are not you ranking better than your competitor even though you optimized everything you know, then check what they have on their website that you do not have. I do not mean sophisticated technology. You can achieve the same goal by using different way. What matters is the end result.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.