WordPress is a powerful, dynamic content management system which powers some of the web’s most robust websites. We construct feature-rich WordPress sites with a primary focus on ROI, a return on your investment. With experience developing corporate websites, online shops (e-commerce websites), local business websites, lead-generating sites and blogs, our talented team of Mn based designers and developers will build you a beautiful site, time and time again…
Words Mean More Than Pictures - Web Design Corcoran MN
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
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Catalogues can be considered as one of the best podiums for both manufactures and suppliers to podcast their varied products and services ably to the online audience. Keeping in mind the present scenario we can say that these catalogs are gaining popularity at a faster pace. It is all because these are the most lucrative medium of advertising online, besides being one of the most thriving.Howsoever, it does not mean that only showcasing of a product catalogue would help your business to sell the desired products and services. It has to be eye-catching, with well-organized information as well. Well, a well-organized, engaging and well-formatted product catalogues are more likely to leave a long-lasting impact than a plain one with inadequate details.Catalogues can be used in different ways by businesses across the globe as explained below: 1) First and foremost thing that is the product catalogs can be exhibited on the company's website or online store, whichever way it suits you. This way the online visitors can visit your website and look through the range of products offered by you.2) Moreover, you can even send this specially designed product catalogue to the business directories where they can be looked through by the wholesalers and retailers from different parts of the globe.3) You can also e-mail these product catalogs to your probable buyers in the through e-mail marketing tool.Therefore, the usage of a product catalogue can be exceptionally favourable for a business provided used in a better way. Some of the most important advantages of having a product catalogue for your online web store are mentioned as below:1) The prime aim of any business is to capitalize on more and more sales and to maximize the return on investment. Since, through product catalogues you can easily put on display not only your business information, but also about products and services that your company is offering. This will surely help you in generating more and more sales orders easily.2) The prospective web visitors and probable buyers can use these product catalogs as a valuable search tools. These product catalogues are designed in such a way that they can be very easily accessed over online business directories. Here, the soon-to-be buyers can look for products and services. And select the product or service of their preference and straight away place an order. 3) These product catalogues help the buyers to get more up-to-the-minute information and price quotations. It not only saves their valuable time, but also helps them in keeping away from the trouble of calling the seller's office and probing about the price.In the end we would like to close by saying that there is no doubt that product catalogues are very helpful in online media promotion. The consistent usage of these product catalogues has recently emerged as one of the most indisputable ways of promoting your products, services and business for making lucrative profits and evolving your business even in the toughest competition.
SEO Website: How to Optimize Your Website
You know you want a website, you have performed your research on various solutions and have looked into a CMS solution. Now the question of SEO is rearing its head and you're left stumped. With a number of CMS options out there how do you decide which is the best?. Working as a web design company in Yorkshire we have experience of a number of CMS implementations and the SEO benefits associated with them.CMS or content management systems are increasingly becoming the most popular way of building a website. With the growing popularity of WordPress which has made the transition from blogging tool to CMS, the days of opening up your asp or html programming books are quickly disappearing. However WordPress is the new kid on the block. Older more established CMS solutions such as Joomla, Mambo and Drupal have been dominating the opensource CMS market for a few years now. But the question still remains which is best for SEO?. What your first need to consider is your sites purpose and your skill level. For optimum Search engine optimisation you need to have a CMS that maps to your requirements in a website and your ability (and patience!) to implement the solution. For a small blog/site that is based on provision of information, WordPress wins hands down. The built in SEO add-ons within WordPress or simple to deploy and can be performed in a matter of minutes by a newbie following simple to follow forum tips. Joomla is a little more complex in it's SEO implementation. Very often newcomers to Joomla (suing the built in SEO functionality) leave global meta tags and keywords on the configuration which are applied to all pages (and even components) that have not had individual meta data populated. Robust Joomla SEO solutions require a number of third party plug-ins in order to make it operate correctly.So WordPress is the solution then? You would think so reading the above but i'm a great believer in have your cake and eat it. Joomla has a massive array of superior design features and components that not only make it look better than WordPress allow you to extend and grow your site more. You can also implement WordPress into Joomla as an integrated solution, so the best of both worlds. If you have the time and patience this is the best SEO solution. Because I believe good SEO extends beyond the search engine results pages. It's no good if your site ranks high within Google if your site doesn't look the part or you can't extend it as your business needs change or grow. Joomla allows you to add shopping cart functionality via the virtuemart component, which provides a decent ecommerce solution. Granted WordPress also has a shopping cart component but the current offerings are more for selling the odd item here and there as opposed to a full shopping cart.So if you're after a scalable extendable solution, Joomla and WordPress integration is the best option. If your a small site with limited time to learn then WordPress will meet your SEO needs.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.