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WordPress is a powerful, dynamic content management system which powers some of the web’s most robust websites. We construct feature-rich WordPress sites with a primary focus on ROI, a return on your investment. With experience developing corporate websites, online shops (e-commerce websites), local business websites, lead-generating sites and blogs, our talented team of Mn based designers and developers will build you a beautiful site, time and time again…

SEO Benefits of Having Video on Your Website

 Twin Cities MN

 

Web Developer

 

Catalogues can be considered as one of the best podiums for both manufactures and suppliers to podcast their varied products and services ably to the online audience. Keeping in mind the present scenario we can say that these catalogs are gaining popularity at a faster pace. It is all because these are the most lucrative medium of advertising online, besides being one of the most thriving.Howsoever, it does not mean that only showcasing of a product catalogue would help your business to sell the desired products and services. It has to be eye-catching, with well-organized information as well. Well, a well-organized, engaging and well-formatted product catalogues are more likely to leave a long-lasting impact than a plain one with inadequate details.Catalogues can be used in different ways by businesses across the globe as explained below: 1) First and foremost thing that is the product catalogs can be exhibited on the company's website or online store, whichever way it suits you. This way the online visitors can visit your website and look through the range of products offered by you.2) Moreover, you can even send this specially designed product catalogue to the business directories where they can be looked through by the wholesalers and retailers from different parts of the globe.3) You can also e-mail these product catalogs to your probable buyers in the through e-mail marketing tool.Therefore, the usage of a product catalogue can be exceptionally favourable for a business provided used in a better way. Some of the most important advantages of having a product catalogue for your online web store are mentioned as below:1) The prime aim of any business is to capitalize on more and more sales and to maximize the return on investment. Since, through product catalogues you can easily put on display not only your business information, but also about products and services that your company is offering. This will surely help you in generating more and more sales orders easily.2) The prospective web visitors and probable buyers can use these product catalogs as a valuable search tools. These product catalogues are designed in such a way that they can be very easily accessed over online business directories. Here, the soon-to-be buyers can look for products and services. And select the product or service of their preference and straight away place an order. 3) These product catalogues help the buyers to get more up-to-the-minute information and price quotations. It not only saves their valuable time, but also helps them in keeping away from the trouble of calling the seller's office and probing about the price.In the end we would like to close by saying that there is no doubt that product catalogues are very helpful in online media promotion. The consistent usage of these product catalogues has recently emerged as one of the most indisputable ways of promoting your products, services and business for making lucrative profits and evolving your business even in the toughest competition.

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Seo

 

Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.

Protecting Your Brand From Counterfeits

 

Home Improvement Website Design

 

SEO consists of two major parts: on-site and off-site (also called on-page or off-page) optimization. Just focussing on one of them means neglecting the opportunities that the other one opens up. It is fatal to think being perfect with on-site leaves room for neglect in the off-site optimization. This is sooo not the case.A DefinitionOn-site and off-site optimization are a team. And there is a reason why people say "Never change a winning team".On-site optimazitaion refers to all SEO done directly on the website that is to be optimized. This includes adjustments in the HTML-Code as well as in the editorial content. Because I don't consider myself an expert in technical SEO, I will focus on editorial content as well as some HTML tactics to better your on-site optimization. Off-page optimization is the opposite to the on-page optimization, as the wording indicates already. But let me break it down: Off-(the)-site optimization refers to all measures undertaken outside the own website. Often it is misunderstood as pure link building. Though link building is an integral part in SEO, it is not the main ingredient in the optimization mix.Off-site SEO is a mixI am referring to off-page optimization as a mix, because there is more to it than links. If you have all the links in the world, but fail to master all the other implications in off-site SEO a lot of potential is thereby neglected. There is more to it than just (spammy) links in directories and social bookmark platforms. Even building a content network is not enough. While many agencies still operate this way, off-site SEO has gone further than just links from blogs.But what ARE the ingredients in that mix? Other than links there is one major area often referred to as social signals. Social signals simply means what is the response in social networks towards your website, your content, a subpage or a posting. The more people talk about you in their social media feeds, the better it is for your website. Good social signals or a large quantity of them might not automatically lead to a high ranking, but it definitely adds some spice to the mix. Ultimately, social signals are also links. Because talking about something in "social media terms" means sharing, commenting, posting and liking. Ultimately, those social signals create links as well and thereby add to the link mix of a site.

Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.