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SEO - Internal Factors: Do You Get Them Right? Mendota Heights MN
In this article I will talk about the importance of the internal factors that, in my view, are very important in getting your website high ranked for targeted keywords. You may have already heard that big G, Yahoo and many other search engines like content rich, high quality websites. By high quality websites I mean quality not only from outside but also from inside. So my main concern will be inside factors.SEO experts try to influence on both sides of the coin. However, internal factors are the most difficult ones to influence. From external factors point of view, we have learned how to optimize them. There are thousands of paid services that provide you with all sorts of optimization and automated tools.Internal factors, however, can't be automated. Even if you have a perfect optimization tool or web system, you will still need to do those recommendations manually. Furthermore, there are factors that automatic optimization systems cannot optimize at all, because it depends on specific characteristics of what you are trying to promote. How should we structure our work on internal factors of the website, so called directions? Firstly, content optimization (linguistic approach, keywords stuffing etc.); internal linking (preserving flow of links juice within the website). Utilization of all additional HTML tags such as "alt", "title" "anchor text". Balanced usage of multimedia elements (video, SNS modules etc.).To be honest this list could go on and on. The truth is that we do not know search engines' algorithms except people who work there. But we do know and easily can say if a website is complete or lack of something. Incomplete sites do not have a logical start and ending. They are sort of abrupt in the middle of development. A user visiting such websites feel as if they were left hanging on a cliff. Search engines are getting more and more clever, because its people who are behind those machines. So they can easily notice things.So if your site has one stop information for your users, for example having installation instructions if it's a software, video showing how to install it, testimonials of people who used your product or services etc. Such website is said internally well optimized. So you can see that its not just HTML tags that are important as internal factors but logical completion and most of all user satisfaction.Current situation is this. You are doing SEO because you want to outrank your competitors. Search engines must provide a useful, high quality resource to its users. If your and competitors websites are almost perfect, the one which has logical completion i.e user satisfaction wins the honor to be number one. This factor will stay for a long time and if you stress and focus your time and efforts to that part of optimization, you will get the benefits. If you are wondering why are not you ranking better than your competitor even though you optimized everything you know, then check what they have on their website that you do not have. I do not mean sophisticated technology. You can achieve the same goal by using different way. What matters is the end result.
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SEO or Search engine optimization is one of the most important aspects when it comes to getting your website noticed. SEO can be tricky when you are first starting out, however that's what I'm here for. I have created a getting started with SEO training that will help you figure out some of the ins and outs of SEO to hopefully take some of the mystery out of it for you.The first thing you will need to do is to figure out what key words you would like to "target". I suggest you come up with about 10-15 strong keywords to target for each page of your website. You don't want to use to many, you want to stay focused on one key word and just use different variations of that key word to be sure to get the most out of your SEO efforts. I would recommend using Google keyword Tool.This tool is great for optimizing your site and generating good keywords. First off its free, and it shows the number of times a keyword had been searched in the past month. Not only that but it also shows you different variations of the keyword that you searched so you can get several good ideas from using this tool. It is also very important that when writing your keywords you don't repeat the same keywords over and over again. You need to make sure you are using different variations of the keyword. If not the search engines will more than likely flag your site for spam. For example if you are targeting SEO, you might want to use SEO, SEO marketing, search engine optimization, search engine submission, search engine optimizer, SEO tools, SEO quides, etc.The most important place to have your keywords is in your Titles, be sure to limit your title to 15 words or less including your top keywords.Example: SEO - Free Search Engine Optimization Training.Now you will also want to use meta tags, several search engines don't use meta tags anymore however you don't want to skip this step, every little bit helps. When entering meta tags you will need to have a little experience with HTML. If you don't its okay I will provide some examples.When using meta tags there are 2 main things to remember, you will need a meta description, as well as your meta tags. You will also want to make sure you place all of your tags between the and the tags on your page. In your meta description you will not want to use more than 200 characters. This is a description of your page that the search engines will pick up, for example:Example:With meta key words you can go a little more in detail however you will not want to use more than 1000 characters in your meta tags. META keywords are not used as frequently by the search engines as they used to be, but there is no reason not to use them. Be sure to separate each keyword or key phrases with a comma. Remember that each of your keywords should also be present at your page for higher ranking, and to avoid being caught for spamming.Example:If you need help generating your meta tags I suggest using a Meta Tags Generator. When using this tool it will ask for "Meta Charset" for most sites you will use "Universal UTF-8" After you have decided on your keywords that you are going to use, you now need content. Having relevant content on your site is crucial to SEO, and getting picked up on search engines. If your page has nothing to do with your title or your keywords you will not get a high ranking position in any search engine and you will probably be flagged for spamming. Good SEO, and learning how to optimize your site takes time. Don't rush it, take your time and put some real thought into what you are going to say and what keywords you are going to use, this will definitely pay off in the long run.I have provided you with the basic knowledge of SEO on how to optimize your new site. If you follow what I have shown you, you will increase the traffic to your site and you will get a better ranking on search engines.If you would like more free training on how to successfully market your business on-line please visit my site at Lifehasnolimitsmarketing.com [http://www.lifehasnolimitsmarketing.com]
SEO Benefits of Having Video on Your Website
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.