WordPress is a powerful, dynamic content management system which powers some of the web’s most robust websites. We construct feature-rich WordPress sites with a primary focus on ROI, a return on your investment. With experience developing corporate websites, online shops (e-commerce websites), local business websites, lead-generating sites and blogs, our talented team of Mn based designers and developers will build you a beautiful site, time and time again…
SEO Benefits of Having Video on Your Website Osseo MN
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
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When you create your first website or when you buy an existing website or web business my advice to you is don't get too caught up in the design. I'm not saying that a nice looking website isn't important but I don't believe its the most important thing.You can have the ugliest, simplest site in the world but if you're selling something people want, a product or information people will pretty much overlook how your site looks provided you solve their problem and solve it fast. To me, what you write is the key. Generally speaking people are more likely to be moved to buy by words rather than pictures. There are lots of websites with pictures of fancy houses, cars and exotic beaches but I think these type of images are less effective than they used to be. For that reason I'd suggest you focus on what you are writing as much as you can.So far as the writing is concerned on your website I'd suggest paying particular attention to any headlines and sub headings. People like to skim. They are checking to see if the website they have come to (yours) is going to give them the information or product that they want. They're busy people, they maybe at work, so tell them what you can do for them fast!. If you're heading or even the website domain itself tells them the story even better. For example, take the domain icuredmyeczema.com - i think you'll agree that you pretty much know what it's going to be about just from the domain. Add that to a compelling headline and sub headings and your chances of success have just got a lot better. Until next time
With an array of advertisements and marketing strategies on the Web, it is indeed a challenging feat to stand out and bring in buyers to your site. However, after establishing a reputable brand for years and gaining loyal customers, you wouldn't want to lose these at all.Brands are names, symbols, logos, or taglines that clearly establish a product or service that is identified by consumers. Brands are prime indicators of how companies launch themselves in the marketing field. Excellent brands are seen as quality products or services that can stay in the market through the years. Such a good image espouses loyalty among consumers. Thus, protecting brands are important to keep that image in good light. Some franchise website development companies provide good services when it comes to brand protection. The real deal on brand protectionA lot of competitors cross the line to find ways to imitate brands. Although some may have creative ways of concealing it, some have outrightly copied. Indeed, the competition for purchasers' attention is difficult considering that there are as many sellers as buyers. Hence, having that distinct brand in which buyers can trust is important.Some search engine optimization (SEO) companies or web content developers design web pages that make brands stand out. They design the webpage in a way that users can easily navigate through it. Developers also make use of software that regulates patent and authentication rights for brands. Brand protection brings in a lot of benefits, and consulting franchise website development companies for this service is a wise decision. By safeguarding web content, payment transactions or web traffic is directed to the brands themselves and not to fraudulent sites. In cases of webpage diversion, developers can immediately shut it down or block it from usage.Content-wise, brand service can also include picture and article duplication and image recognition. Based on intellectual property rights principles, it would not be wise to carelessly embed images and content to unfamiliar sites or use them for other purposes. Brand protection is crucial because billions are at stake. A good example of this is pay-per-click diversion in which authentic brands can lose a lot when payments are redirected to dubious sites. Diversion can also come when brands are linked to undesirable information or content. However, immediate blockage of these sites can protect brands and even prevent buyers from being misinformed. Thus, for better protection of brands, consult franchise website development service providers and let them know of your needs.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.