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Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
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SEO consists of two major parts: on-site and off-site (also called on-page or off-page) optimization. Just focussing on one of them means neglecting the opportunities that the other one opens up. It is fatal to think being perfect with on-site leaves room for neglect in the off-site optimization. This is sooo not the case.A DefinitionOn-site and off-site optimization are a team. And there is a reason why people say "Never change a winning team".On-site optimazitaion refers to all SEO done directly on the website that is to be optimized. This includes adjustments in the HTML-Code as well as in the editorial content. Because I don't consider myself an expert in technical SEO, I will focus on editorial content as well as some HTML tactics to better your on-site optimization. Off-page optimization is the opposite to the on-page optimization, as the wording indicates already. But let me break it down: Off-(the)-site optimization refers to all measures undertaken outside the own website. Often it is misunderstood as pure link building. Though link building is an integral part in SEO, it is not the main ingredient in the optimization mix.Off-site SEO is a mixI am referring to off-page optimization as a mix, because there is more to it than links. If you have all the links in the world, but fail to master all the other implications in off-site SEO a lot of potential is thereby neglected. There is more to it than just (spammy) links in directories and social bookmark platforms. Even building a content network is not enough. While many agencies still operate this way, off-site SEO has gone further than just links from blogs.But what ARE the ingredients in that mix? Other than links there is one major area often referred to as social signals. Social signals simply means what is the response in social networks towards your website, your content, a subpage or a posting. The more people talk about you in their social media feeds, the better it is for your website. Good social signals or a large quantity of them might not automatically lead to a high ranking, but it definitely adds some spice to the mix. Ultimately, social signals are also links. Because talking about something in "social media terms" means sharing, commenting, posting and liking. Ultimately, those social signals create links as well and thereby add to the link mix of a site.
SEO or Search engine optimization is one of the most important aspects when it comes to getting your website noticed. SEO can be tricky when you are first starting out, however that's what I'm here for. I have created a getting started with SEO training that will help you figure out some of the ins and outs of SEO to hopefully take some of the mystery out of it for you.The first thing you will need to do is to figure out what key words you would like to "target". I suggest you come up with about 10-15 strong keywords to target for each page of your website. You don't want to use to many, you want to stay focused on one key word and just use different variations of that key word to be sure to get the most out of your SEO efforts. I would recommend using Google keyword Tool.This tool is great for optimizing your site and generating good keywords. First off its free, and it shows the number of times a keyword had been searched in the past month. Not only that but it also shows you different variations of the keyword that you searched so you can get several good ideas from using this tool. It is also very important that when writing your keywords you don't repeat the same keywords over and over again. You need to make sure you are using different variations of the keyword. If not the search engines will more than likely flag your site for spam. For example if you are targeting SEO, you might want to use SEO, SEO marketing, search engine optimization, search engine submission, search engine optimizer, SEO tools, SEO quides, etc.The most important place to have your keywords is in your Titles, be sure to limit your title to 15 words or less including your top keywords.Example: SEO - Free Search Engine Optimization Training.Now you will also want to use meta tags, several search engines don't use meta tags anymore however you don't want to skip this step, every little bit helps. When entering meta tags you will need to have a little experience with HTML. If you don't its okay I will provide some examples.When using meta tags there are 2 main things to remember, you will need a meta description, as well as your meta tags. You will also want to make sure you place all of your tags between the and the tags on your page. In your meta description you will not want to use more than 200 characters. This is a description of your page that the search engines will pick up, for example:Example:With meta key words you can go a little more in detail however you will not want to use more than 1000 characters in your meta tags. META keywords are not used as frequently by the search engines as they used to be, but there is no reason not to use them. Be sure to separate each keyword or key phrases with a comma. Remember that each of your keywords should also be present at your page for higher ranking, and to avoid being caught for spamming.Example:If you need help generating your meta tags I suggest using a Meta Tags Generator. When using this tool it will ask for "Meta Charset" for most sites you will use "Universal UTF-8" After you have decided on your keywords that you are going to use, you now need content. Having relevant content on your site is crucial to SEO, and getting picked up on search engines. If your page has nothing to do with your title or your keywords you will not get a high ranking position in any search engine and you will probably be flagged for spamming. Good SEO, and learning how to optimize your site takes time. Don't rush it, take your time and put some real thought into what you are going to say and what keywords you are going to use, this will definitely pay off in the long run.I have provided you with the basic knowledge of SEO on how to optimize your new site. If you follow what I have shown you, you will increase the traffic to your site and you will get a better ranking on search engines.If you would like more free training on how to successfully market your business on-line please visit my site at Lifehasnolimitsmarketing.com [http://www.lifehasnolimitsmarketing.com]
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.