WordPress is a powerful, dynamic content management system which powers some of the web’s most robust websites. We construct feature-rich WordPress sites with a primary focus on ROI, a return on your investment. With experience developing corporate websites, online shops (e-commerce websites), local business websites, lead-generating sites and blogs, our talented team of Mn based designers and developers will build you a beautiful site, time and time again…
SEO Benefits of Having Video on Your Website Near me
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
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With an array of advertisements and marketing strategies on the Web, it is indeed a challenging feat to stand out and bring in buyers to your site. However, after establishing a reputable brand for years and gaining loyal customers, you wouldn't want to lose these at all.Brands are names, symbols, logos, or taglines that clearly establish a product or service that is identified by consumers. Brands are prime indicators of how companies launch themselves in the marketing field. Excellent brands are seen as quality products or services that can stay in the market through the years. Such a good image espouses loyalty among consumers. Thus, protecting brands are important to keep that image in good light. Some franchise website development companies provide good services when it comes to brand protection. The real deal on brand protectionA lot of competitors cross the line to find ways to imitate brands. Although some may have creative ways of concealing it, some have outrightly copied. Indeed, the competition for purchasers' attention is difficult considering that there are as many sellers as buyers. Hence, having that distinct brand in which buyers can trust is important.Some search engine optimization (SEO) companies or web content developers design web pages that make brands stand out. They design the webpage in a way that users can easily navigate through it. Developers also make use of software that regulates patent and authentication rights for brands. Brand protection brings in a lot of benefits, and consulting franchise website development companies for this service is a wise decision. By safeguarding web content, payment transactions or web traffic is directed to the brands themselves and not to fraudulent sites. In cases of webpage diversion, developers can immediately shut it down or block it from usage.Content-wise, brand service can also include picture and article duplication and image recognition. Based on intellectual property rights principles, it would not be wise to carelessly embed images and content to unfamiliar sites or use them for other purposes. Brand protection is crucial because billions are at stake. A good example of this is pay-per-click diversion in which authentic brands can lose a lot when payments are redirected to dubious sites. Diversion can also come when brands are linked to undesirable information or content. However, immediate blockage of these sites can protect brands and even prevent buyers from being misinformed. Thus, for better protection of brands, consult franchise website development service providers and let them know of your needs.
Words Mean More Than Pictures - Web Design
You know you want a website, you have performed your research on various solutions and have looked into a CMS solution. Now the question of SEO is rearing its head and you're left stumped. With a number of CMS options out there how do you decide which is the best?. Working as a web design company in Yorkshire we have experience of a number of CMS implementations and the SEO benefits associated with them.CMS or content management systems are increasingly becoming the most popular way of building a website. With the growing popularity of WordPress which has made the transition from blogging tool to CMS, the days of opening up your asp or html programming books are quickly disappearing. However WordPress is the new kid on the block. Older more established CMS solutions such as Joomla, Mambo and Drupal have been dominating the opensource CMS market for a few years now. But the question still remains which is best for SEO?. What your first need to consider is your sites purpose and your skill level. For optimum Search engine optimisation you need to have a CMS that maps to your requirements in a website and your ability (and patience!) to implement the solution. For a small blog/site that is based on provision of information, WordPress wins hands down. The built in SEO add-ons within WordPress or simple to deploy and can be performed in a matter of minutes by a newbie following simple to follow forum tips. Joomla is a little more complex in it's SEO implementation. Very often newcomers to Joomla (suing the built in SEO functionality) leave global meta tags and keywords on the configuration which are applied to all pages (and even components) that have not had individual meta data populated. Robust Joomla SEO solutions require a number of third party plug-ins in order to make it operate correctly.So WordPress is the solution then? You would think so reading the above but i'm a great believer in have your cake and eat it. Joomla has a massive array of superior design features and components that not only make it look better than WordPress allow you to extend and grow your site more. You can also implement WordPress into Joomla as an integrated solution, so the best of both worlds. If you have the time and patience this is the best SEO solution. Because I believe good SEO extends beyond the search engine results pages. It's no good if your site ranks high within Google if your site doesn't look the part or you can't extend it as your business needs change or grow. Joomla allows you to add shopping cart functionality via the virtuemart component, which provides a decent ecommerce solution. Granted WordPress also has a shopping cart component but the current offerings are more for selling the odd item here and there as opposed to a full shopping cart.So if you're after a scalable extendable solution, Joomla and WordPress integration is the best option. If your a small site with limited time to learn then WordPress will meet your SEO needs.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.