WordPress is a powerful, dynamic content management system which powers some of the web’s most robust websites. We construct feature-rich WordPress sites with a primary focus on ROI, a return on your investment. With experience developing corporate websites, online shops (e-commerce websites), local business websites, lead-generating sites and blogs, our talented team of Mn based designers and developers will build you a beautiful site, time and time again…
Protecting Your Brand From Counterfeits Mound MN
Online video is probably the most powerful marketing tool you'll ever use online.Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion - is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.It's been proven that one can obtain a good ranking on Google overnight using web video - this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video's name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) - are more likely to be brought forward within the SERPS (search engine results pages).With blended search results (a combination of text, images, news, videos and local results) slowly becoming the norm - this is now changing the eye-tracking patterns (how people's eyes scan the SERPS). To put this in a nut shell; people are more attracted to video links that are put forward other the blue text results; we humans have always been drawn to images as these include colour and they obviously stand out more against a text filled page. And now consider that once that image is clicked, you're presented with a video - it doesn't take much imagination to know what is more likely to get clicked within the SERPS (search engine results pages). Video can give any sized business greater exposure and communication abilities - there is an advantage in having videos hosted with YouTube and similar; in that these sites have a pre-established page rank and authority to begin with. Videos hosted on these sites can often be optimized for first page rankings by merely optimizing the video's title. Universal search results are biased towards YouTube videos - thus first page rankings are quite easily achieved.Online video ultimately exists to increase revenue, by pushing traffic towards the site owner's product/service pages; choosing the right package (i.e. shooting and editing) is paramount in delivering successful video content - the detail is in the attention giving to lighting, framing, and crisp editing which is not only pleasant to watch - bottom line is, that your company's message to its intended audience, depends upon this attention to detail "quality".In today's difficult economy, maintaining and improving upon online conversion rates and brand image is of paramount importance to the survival of any business - and as we all can agree upon, this takes a strong commitment and desire - one needs to clearly see a Return On Investment (ROI).There are service providers that include the uploading of video files, complete with stylish Flash video player uploaded and embedded onto clients' websites. These services may also provide an opportunity for clients to have a YouTube channel set up for their business (all inclusive). Providing an immediate, increased link popularity opportunity to their clients'; this meets the objectives of the "off-the-page-criteria" - which search engines use to determine quality content; "off-the-page-criteria" adds the aspect of impartiality to search engine rankings. It's not the amount of inbound links that are important, but the quality of those inbound links. An inbound link from YouTube will carry more weight than an inbound link from a smaller less popular website.Now this also provides a further opportunity in relation to link bait - any content or feature within a site that encourages viewers to place links to it from other websites; via embeddable links provided by most video hosts, such as YouTube's Share feature built into its player; an extremely powerful form of viral-like marketing, as it encourages video sharing. Clients' video links can easily end up advertised on Social Networking sites, blogs and content sites.
We pride ourselves in delivering Web Design Agency in Mound MN!
If you ever write anything for a website chances are you will be writing SEO. That is, your content has to be search engine optimization ready, meaning that search engines will link it to trustworthy sites and deem the information accurate. Conversely, if you are reading from a website (and who doesn't these days?) you want the information to be trustworthy and relevant to the site you are on. After all, search engines like Google and Yahoo rank pages that are more relevant to a search higher than those that are not.So, that's SEO, but what about the other crazy sounding words that are associated with it? What does all this tech stuff mean? A pagerank for example is a value between 0 and 1 that is assigned by a search engine algorithm. If your page rank is good it'll be higher than one that is deemed bad by the search engine, and this means more people will visit your site.What is MFA? Well, it's a page that is Made For Advertisers. The whole site is built as a site for ads and ads alone, which may sound like something you want to avoid, but in fact for some pages it's a great gimmick.SEM is search engine marketing, something that is associated with submitting, positioning and researching a site within search engines to get the maximum exposure for that site.When you land on a website one of the most useful things there is a site map. This is a page or group of pages that link to all of the accessible pages on a site. Getting you where you need to be quickly and without a lot of stuff you don't want to see.What is a portal? It is a web service that offers a wide set of features. Think Yahoo and comparable sites and you're on the right track. If you surf the web chances are you have been redirected a few times. This simply means that the address of the landing page has changed and you are then taken to the right site, no muss, no fuss.And finally, a mashup is a page that has single purpose software and other programs or links to programs that make it quick and easy to use. These are very popular with users as they get their information quickly and easily right where they want it.
SEO Benefits of Having Video on Your Website
With an array of advertisements and marketing strategies on the Web, it is indeed a challenging feat to stand out and bring in buyers to your site. However, after establishing a reputable brand for years and gaining loyal customers, you wouldn't want to lose these at all.Brands are names, symbols, logos, or taglines that clearly establish a product or service that is identified by consumers. Brands are prime indicators of how companies launch themselves in the marketing field. Excellent brands are seen as quality products or services that can stay in the market through the years. Such a good image espouses loyalty among consumers. Thus, protecting brands are important to keep that image in good light. Some franchise website development companies provide good services when it comes to brand protection. The real deal on brand protectionA lot of competitors cross the line to find ways to imitate brands. Although some may have creative ways of concealing it, some have outrightly copied. Indeed, the competition for purchasers' attention is difficult considering that there are as many sellers as buyers. Hence, having that distinct brand in which buyers can trust is important.Some search engine optimization (SEO) companies or web content developers design web pages that make brands stand out. They design the webpage in a way that users can easily navigate through it. Developers also make use of software that regulates patent and authentication rights for brands. Brand protection brings in a lot of benefits, and consulting franchise website development companies for this service is a wise decision. By safeguarding web content, payment transactions or web traffic is directed to the brands themselves and not to fraudulent sites. In cases of webpage diversion, developers can immediately shut it down or block it from usage.Content-wise, brand service can also include picture and article duplication and image recognition. Based on intellectual property rights principles, it would not be wise to carelessly embed images and content to unfamiliar sites or use them for other purposes. Brand protection is crucial because billions are at stake. A good example of this is pay-per-click diversion in which authentic brands can lose a lot when payments are redirected to dubious sites. Diversion can also come when brands are linked to undesirable information or content. However, immediate blockage of these sites can protect brands and even prevent buyers from being misinformed. Thus, for better protection of brands, consult franchise website development service providers and let them know of your needs.
Our approach to online marketing campaigns sets the focal point on your conversion rate. Social media marketing improves your standing on search engines, develops your brand, sells your products, and opens floodgates of traffic to your website. We offer scalable digital marketing consulting and social media management packages to suit the needs of businesses and individuals of all sizes. We aim to not only generate new customers, but serve your current ones better, as well.