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SEO Website: How to Optimize Your Website Near me
You know you want a website, you have performed your research on various solutions and have looked into a CMS solution. Now the question of SEO is rearing its head and you're left stumped. With a number of CMS options out there how do you decide which is the best?. Working as a web design company in Yorkshire we have experience of a number of CMS implementations and the SEO benefits associated with them.CMS or content management systems are increasingly becoming the most popular way of building a website. With the growing popularity of WordPress which has made the transition from blogging tool to CMS, the days of opening up your asp or html programming books are quickly disappearing. However WordPress is the new kid on the block. Older more established CMS solutions such as Joomla, Mambo and Drupal have been dominating the opensource CMS market for a few years now. But the question still remains which is best for SEO?. What your first need to consider is your sites purpose and your skill level. For optimum Search engine optimisation you need to have a CMS that maps to your requirements in a website and your ability (and patience!) to implement the solution. For a small blog/site that is based on provision of information, WordPress wins hands down. The built in SEO add-ons within WordPress or simple to deploy and can be performed in a matter of minutes by a newbie following simple to follow forum tips. Joomla is a little more complex in it's SEO implementation. Very often newcomers to Joomla (suing the built in SEO functionality) leave global meta tags and keywords on the configuration which are applied to all pages (and even components) that have not had individual meta data populated. Robust Joomla SEO solutions require a number of third party plug-ins in order to make it operate correctly.So WordPress is the solution then? You would think so reading the above but i'm a great believer in have your cake and eat it. Joomla has a massive array of superior design features and components that not only make it look better than WordPress allow you to extend and grow your site more. You can also implement WordPress into Joomla as an integrated solution, so the best of both worlds. If you have the time and patience this is the best SEO solution. Because I believe good SEO extends beyond the search engine results pages. It's no good if your site ranks high within Google if your site doesn't look the part or you can't extend it as your business needs change or grow. Joomla allows you to add shopping cart functionality via the virtuemart component, which provides a decent ecommerce solution. Granted WordPress also has a shopping cart component but the current offerings are more for selling the odd item here and there as opposed to a full shopping cart.So if you're after a scalable extendable solution, Joomla and WordPress integration is the best option. If your a small site with limited time to learn then WordPress will meet your SEO needs.
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In this article I will talk about the importance of the internal factors that, in my view, are very important in getting your website high ranked for targeted keywords. You may have already heard that big G, Yahoo and many other search engines like content rich, high quality websites. By high quality websites I mean quality not only from outside but also from inside. So my main concern will be inside factors.SEO experts try to influence on both sides of the coin. However, internal factors are the most difficult ones to influence. From external factors point of view, we have learned how to optimize them. There are thousands of paid services that provide you with all sorts of optimization and automated tools.Internal factors, however, can't be automated. Even if you have a perfect optimization tool or web system, you will still need to do those recommendations manually. Furthermore, there are factors that automatic optimization systems cannot optimize at all, because it depends on specific characteristics of what you are trying to promote. How should we structure our work on internal factors of the website, so called directions? Firstly, content optimization (linguistic approach, keywords stuffing etc.); internal linking (preserving flow of links juice within the website). Utilization of all additional HTML tags such as "alt", "title" "anchor text". Balanced usage of multimedia elements (video, SNS modules etc.).To be honest this list could go on and on. The truth is that we do not know search engines' algorithms except people who work there. But we do know and easily can say if a website is complete or lack of something. Incomplete sites do not have a logical start and ending. They are sort of abrupt in the middle of development. A user visiting such websites feel as if they were left hanging on a cliff. Search engines are getting more and more clever, because its people who are behind those machines. So they can easily notice things.So if your site has one stop information for your users, for example having installation instructions if it's a software, video showing how to install it, testimonials of people who used your product or services etc. Such website is said internally well optimized. So you can see that its not just HTML tags that are important as internal factors but logical completion and most of all user satisfaction.Current situation is this. You are doing SEO because you want to outrank your competitors. Search engines must provide a useful, high quality resource to its users. If your and competitors websites are almost perfect, the one which has logical completion i.e user satisfaction wins the honor to be number one. This factor will stay for a long time and if you stress and focus your time and efforts to that part of optimization, you will get the benefits. If you are wondering why are not you ranking better than your competitor even though you optimized everything you know, then check what they have on their website that you do not have. I do not mean sophisticated technology. You can achieve the same goal by using different way. What matters is the end result.
SEO or Search engine optimization is one of the most important aspects when it comes to getting your website noticed. SEO can be tricky when you are first starting out, however that's what I'm here for. I have created a getting started with SEO training that will help you figure out some of the ins and outs of SEO to hopefully take some of the mystery out of it for you.The first thing you will need to do is to figure out what key words you would like to "target". I suggest you come up with about 10-15 strong keywords to target for each page of your website. You don't want to use to many, you want to stay focused on one key word and just use different variations of that key word to be sure to get the most out of your SEO efforts. I would recommend using Google keyword Tool.This tool is great for optimizing your site and generating good keywords. First off its free, and it shows the number of times a keyword had been searched in the past month. Not only that but it also shows you different variations of the keyword that you searched so you can get several good ideas from using this tool. It is also very important that when writing your keywords you don't repeat the same keywords over and over again. You need to make sure you are using different variations of the keyword. If not the search engines will more than likely flag your site for spam. For example if you are targeting SEO, you might want to use SEO, SEO marketing, search engine optimization, search engine submission, search engine optimizer, SEO tools, SEO quides, etc.The most important place to have your keywords is in your Titles, be sure to limit your title to 15 words or less including your top keywords.Example: SEO - Free Search Engine Optimization Training.Now you will also want to use meta tags, several search engines don't use meta tags anymore however you don't want to skip this step, every little bit helps. When entering meta tags you will need to have a little experience with HTML. If you don't its okay I will provide some examples.When using meta tags there are 2 main things to remember, you will need a meta description, as well as your meta tags. You will also want to make sure you place all of your tags between the and the tags on your page. In your meta description you will not want to use more than 200 characters. This is a description of your page that the search engines will pick up, for example:Example:With meta key words you can go a little more in detail however you will not want to use more than 1000 characters in your meta tags. META keywords are not used as frequently by the search engines as they used to be, but there is no reason not to use them. Be sure to separate each keyword or key phrases with a comma. Remember that each of your keywords should also be present at your page for higher ranking, and to avoid being caught for spamming.Example:If you need help generating your meta tags I suggest using a Meta Tags Generator. When using this tool it will ask for "Meta Charset" for most sites you will use "Universal UTF-8" After you have decided on your keywords that you are going to use, you now need content. Having relevant content on your site is crucial to SEO, and getting picked up on search engines. If your page has nothing to do with your title or your keywords you will not get a high ranking position in any search engine and you will probably be flagged for spamming. Good SEO, and learning how to optimize your site takes time. Don't rush it, take your time and put some real thought into what you are going to say and what keywords you are going to use, this will definitely pay off in the long run.I have provided you with the basic knowledge of SEO on how to optimize your new site. If you follow what I have shown you, you will increase the traffic to your site and you will get a better ranking on search engines.If you would like more free training on how to successfully market your business on-line please visit my site at Lifehasnolimitsmarketing.com [http://www.lifehasnolimitsmarketing.com]
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